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‘La Subida,’ Málaga CF's new campaign featuring Antonio de la Torre

The renowned Malagueño actor, Antonio de la Torre stars altruistically in the sequel to the campaign ‘Lo Difícil’ in a creation by FENOMENAL produced by GOLDA.

On Friday 16th August, Málaga CF launched its campaign for the 2024/25 season, marking the team’s return to LaLiga Hypermotion.

The club aims to continue the momentum from the previous season’s (2023/24) highly successful subscription campaign. In the new spot, Malagueño actors Antonio de la Torre and Salva Reina star in a brief but dynamic scene with a clear message: urging Málaga fans to renew their commitment.

This time, following the successful promotion, the club wanted to pay tribute to the previous campaign with a worthy sequel. Once again, Antonio de la Torre, a year later, is in the stands at La Rosaleda. This time, however, he's there to be a little closer to the sky.

This wonderful piece has been conceived by the FENOMENAL agency, directed by the creative David Titos, and produced by GOLDA - the same creators of the previous spot.

Málaga CF wants to express its sincere gratitude to Antonio de la Torre. We also extend our thanks to the FENOMENAL agency and GOLDA for their collaboration with all of the club’s needs, as well as Salva Reina for his willingness to participate again, although, unfortunately, it was not possible due to insurmountable scheduling conflicts.

Málaga CF is incredibly fortunate to have the best possible fans, who have set a record with 26,550 season ticket holders upon the team’s return to LaLiga Hypermotion. Among them are extraordinary professionals committed to the colours, such as Antonio de la Torre and Salva Reina.

It’s inexplicable, but it explains everything.